Apakah perceived usefulness dapat meningkatkan continuance intention?
نویسندگان
چکیده
منابع مشابه
Understanding Perceived Enjoyment and Continuance Intention in Mobile Games
Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...
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ژورنال
عنوان ژورنال: Journal of Business Management Education (JBME)
سال: 2019
ISSN: 2715-3037,2715-3045
DOI: 10.17509/jbme.v4i1.15887